Case Study
/Creative Content Expansion
79M
LIFETIME VIEWS FOR TWO ORIGINAL FRANCHISES
480,000
VOTES CAST IN BRACKET CHALLENGES
Results: “Present Delivery” and “Behind the Easel” were two massively successful franchises created from this initiative with 41M and 38M lifetime views, respectively.
The Ultimate Bracket Challenge series produced over 480,000 votes across the series. Mariah Carey even shared the “Mimi Madness” bracket to her X account and even posted a social video filling out her bracket PDF.
Strategy: Develop original franchises and content plays from both archival and new interview opportunities with digital audiences and social consumer trends in mind. I also developed an Ultimate Bracket Challenge series to turn pop culture events into engagement for our channels throughout the year.
Objective: Reinvigorate a legacy broadcast brand by broadening the scope of Access Hollywood’s content beyond just traditional red carpet interviews and lean into new, younger audiences.
Original Franchises
Bracket Challenges
