Style Guide | Access Hollywood

  • Editorial Feature

  • Quote Card

  • Quote Card

  • Meme

  • Editorial Feature

  • Headline

  • Overlay

  • Editorial Feature

  • Overlay

Behind the Easel

Brand: Access Hollywood
Result: 38M views

I conceived Behind the Easel, an interview series that uses the act of creating as a way to unlock more candid, unguarded conversation than a traditional sit-down allows. Beyond the concept, I led the external creative agency responsible for the show's visual identity, directing the opening animation, logo, and transition package to give the series a distinct on-screen feel from its first frame.

Style Guide | Livestrong.com

  • Inspirational Quote Card

  • Headline Illustration

  • Event Promo

  • Pinterest Pin

  • Joke Card

  • Inspirational Quote Card

  • Pinterest Pin

  • Headline Illustration

STRONGER Weekend

Brand: Livestrong.com
Result: 12% Engagement Rate, VIP Sell-Out

I created the social strategy for Stronger Weekend, Livestrong.com's in-person event at the iconic Rose Bowl, driving campaign work on two fronts: a ticket-sales push that sold out VIP tickets, and on-site social activations, including multiple selfie and photo-op installations across the grounds, that turned attendees into content creators in real time. The result: a 12% engagement rate across 1,700+ attendees, well above typical event benchmarks.

The Ultimate Bracket Challenge

Brand: Access Hollywood
Result: 525,000+ Votes

I created and designed The Ultimate Bracket Challenge, an interactive social campaign spanning stories and in-feed posts that invited fans to vote their way through an artist's full discography in anticipation of a new album release. Challenges included editions for Ariana Grande, Taylor Swift, and Mariah Carey and generated 525,000 fan votes.

Star Crossed

Brand: Access Hollywood
Result: N/A

A video series I conceived and developed from initial moodboard through full visual identity, including a completed logo animation package. The project was defunded ahead of launch but illustrates how I take a concept from first inspiration through a fully realized on-screen brand.

Moodboard

Final logo and animation